Subaru Awarded “Best Brand Loyalty" in the Automotive Industry, Two Years in a Row

Subaru has been awarded the 2020 J.D. Power Best Brand Loyalty Award for the second consecutive year. Subaru was ranked highest among mass market brands, beating out all other mass market automakers. Subaru ranked highest in its segment based on the automaker’s reputation for bringing safety, trust, and value to the forefront of car shopping. 

The 2020 U.S. Automotive Brand Loyalty Study calculations are based on transaction data from June 2019 through May 2020 and include all model years traded in. Customer loyalty is based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle. Once brand loyalty is established, customers will presumably recommend the auto brand to other friends and family. 

This award, from J.D. Power, is a testament to Subaru's commitment to manufacture reliability and capability vehicles — in-turn, building trust with their customers. Ferguson Subaru is equally committed to building trust with our customers. At our Tulsa Metro dealership, we pride ourselves in straight forward, no nonsense, and transparent dealings with our customers. We remain grateful for our customers choosing us as their first choice for their automotive needs.