Tuesday, January 5, 2016

Subaru Has Record-Breaking Month and Record-Breaking Year

Subaru of America had a record breaking December. Subaru sold a total of 56,274 vehicles, in December, making it the best month ever for Subaru, eclipsing the previous best month of September 2015 (53,070). The month also marked the 22nd successive month of 40,000+ vehicle sales for the Japanese automaker, which continues to outpace the industry. 

December didn't just mark an impressive month; it also capped the end of a record breaking year for Subaru. It was the best year in Subaru's history. It was also the seventh consecutive year of sales records for Subaru of America and eighth consecutive year of sales increases. 

Every vehicle in Subaru's line-up of award-winning sedans and SUVs help contribute to the record-breaking success. 

Taking a look at Subaru's sedan line-up, the Subaru Legacy sedan achieved 60,447 sales in 2015. On the performance side, the company’s WRX and STI models were up 32.3% with annual sales of 33,724. 

Subaru's SUVs, the Forester, Outback, WRX/STI and Crosstrek, were also notably strong as each carline achieved new annual sales records. The Forester and Outback mid-size CUVs finished the year with sales of 175,192 and 152,294, up 9.5% and 9.7%, respectively. The small CUV entrant, Crosstrek, added 88,927 sales to the year-end total. 

Here's a list of accomplishments Subaru achieved at the end of December, 2015:
  • 22nd consecutive month of more than 10,000 Outbacks sold; Best Outback month ever 
  • Best December ever for Legacy, Forester, WRX/STI, Outback and Crosstrek 
  • Best year ever for Forester, WRX/STI, Outback and Crosstrek 
  • 29th consecutive month of more than 10,000 Foresters sold 
  • 49th consecutive month of year-over-year growth 
  • December 2015 marks best-ever sales month in company history 
  • Subaru sets a new all-time sales record of 582,675 vehicles; up 13.4 percent over 2014 

Subaru’s President and Chief Operating Officer, Thomas J. Doll, had the following to say about Subaru's continued success, “As our franchise closes its seventh consecutive annual sales record, we have to give our heartfelt thanks to our retailers, distributors and colleagues, as well as Fuji Heavy Industries Ltd. for making these historic results possible." 

With a focus on customer-oriented products, Subaru is well positioned to continue its success into 2016. Not only are Subaru vehicles fuel-efficient, every Subaru comes with Subaru's famous Symmetrical All-Wheel Drive, giving the vehicles unparalleled traction and control. 

Ferguson Subaru is here to serve Northeast Oklahoma. After signing the Subaru Love Promise, we've pledge to do right by our Tulsa-area community. The Subaru Love Promise is a pledge we made to continue making a positive impact in the world and in our neighborhood. We are also looking forward to Subaru's continue success in 2016, and give our thanks to our Broken Arrow, Tulsa, and Northeast Oklahoma customers for a great year in 2015.




No comments:

Post a Comment